Purho expresses the original identity and vocation of design: the idea of creating “fairy-tale objects”, vases, lights, glasses and other artworks which will live forever, through space and time, in a correct, magical and ultra-functional way.

Purho originates from an untouchable concept-word, divine purity contaminated by highly-tactile elements, soil, air, fire, water, enriched by the human influence, that H meaning “humanitas”, namely transience, perfection of imperfection, uniqueness.

Purho is the materialization of anaspiration, a tension towards an imperfect perfection, that is, a radically, deeply-human impulse.